MaxExit
Complimentary Assessment

What Would a Buyer Pay for Your Business Today?

Most business owners have no idea what their company is actually worth to a buyer. The gap between what they think and what's real is usually six figures or more.

This free, confidential assessment scores your business the way institutional buyers do — across five weighted categories that determine your EBITDA multiple.

Discover Your Score →
No email required. No sales call. Just your score.
What You'll Receive

Here's What You Get — In 120 Seconds

  • Investability Score (0–100) across five institutional-grade categories, weighted by buyer priority
  • Risk Tier Classification — how buyers and lenders would categorize your business risk profile
  • EBITDA Multiple Range with implied enterprise valuation based on your normalized earnings
  • Category-Level Breakdown showing exactly which area is suppressing your valuation the most
  • Actionable Recommendations specific to your score — what to focus on to move your multiple

Advisory firms charge $5,000 – $15,000 for this type of analysis.

MaxExit Book
Free 280 Page Book  ·  Mike Cook

The Business Owner's Guide to Maximizing Their Exit Value

800+ businesses reviewed. Here's what a buyer actually sees — and what most owners never find out until it's too late. Every chapter maps directly to the five categories in your assessment score.

Includes bonus video commentary Mike walks through every chapter on camera — go deeper on anything that resonates.
Get Your Free Copy →
PDF or Audiobook delivered instantly  ·  No credit card
Simple Process

Three Steps. Two Minutes. One Number That Matters.

01
Answer 12 Questions
Straightforward questions about your financials, operations, and market position. No documents needed.
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02
See Your Score Instantly
Your Investability Score, risk tier, and EBITDA multiple range appear immediately. No waiting.
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03
Get Recommendations
Specific, actionable guidance on which category to improve first for maximum valuation impact.
350+
Businesses Scored
5
Institutional Categories
M&A
Advisor-Built Methodology
No Catch

Why Is This Free?

We built this because too many business owners make the most important financial decision of their life — selling their company — without knowing where they actually stand. No email gate. No sales pitch. No obligation. Just clarity about what a buyer would see if they looked at your business today.

Start My Assessment →
Twelve questions. Two minutes. Completely confidential.